Lead UX Designer

Jenny Pastore, Lead UX Designer.

Hey, I'm Jenny, a Lead UX Designer. My superpower is turning ambiguous, high-stakes product problems into simple experiences that drive measurable business outcomes.

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Case Studies

4 projects

A2P Registration Optimization

godaddy • ai • regulated ux • optimization

Redesigning GoDaddy's A2P registration experience to increase first-time application approval rates from 4% to 52%.

Conversations Future Vision

godaddy • product strategy • ai • future vision

Redesigning an AI-powered inbox that helps small business owners stay on top of customer conversations—without losing control.

Appliance+

asurion • systems thinking • mobile • user research

Creating a singular, scalable flow that can be used to manage devices across the ecosystem of all of Asurion's products.

GLOW

asurion • contextual research • sales enablement • internal tools

Transforming Asurion's internal sales platform from an enrollment tool into a real-time conversational coach for call center experts.